Social Media for New Real Estate Agents: Your First 90 Days

In your first 90 days, set up your accounts the right way, announce your license once it’s active and you’re with your brokerage, put your brokerage name on everything the way your state requires, and build a posting habit you can keep before you have a single listing. Your sphere is your first source of business, and social media is the easiest way to let them know you’re in real estate now. You don’t need listings to post. You need a plan and a few posts a week.

The agents who get early traction are rarely the flashiest. They’re the ones who told everyone they know, then kept showing up.

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Before You Post Anything: Two Rules

Wait until your license is active and you’re with your sponsoring broker. Until then, you can’t offer real estate services, and a post that sounds like “call me to buy or sell!” is advertising you aren’t allowed to do yet. “I passed my exam!” is a personal milestone. “Ready to help you buy your dream home!” is an ad. Hold the second until your license is active under your broker.

Ask your broker for their social media policy. Most brokerages have one, whether it’s a full policy or a page in the handbook. It’ll tell you how they want the brokerage name shown, which logos you can use, and whether anyone needs to review your posts. Read it before you design anything. If you’re curious what’s usually in one, see Brokerage Social Media Policy: What to Put in It.

Days 1 to 30: Set Up and Announce

Set up your accounts the right way

Facebook Business Page. Keep your personal profile for personal life, and create a Page for real estate. Scheduling tools can’t post to personal profiles or Groups, and a Page gives you insights. See Facebook Business Page vs Personal Profile for Realtors.
Instagram as a Business or Creator account, linked to the Page. That’s what lets one scheduler post to both. See Instagram for Realtors.
One more channel, at most. LinkedIn if you came from a corporate career, Google Business Profile if your broker allows individual agent profiles. Don’t open five accounts you won’t keep up. NAR’s 2025 Technology Survey found 87% of agents use Facebook and 62% use Instagram, so start where everyone already is.

Get your brokerage name right

This is the part new agents most often get wrong, and it’s the easiest to fix before you start.

Every state treats real estate social media as advertising. The details vary:

In Texas, 22 TAC §535.155 requires the broker’s name (or TREC-registered assumed name). On social media it can sit on your profile if it’s readily accessible by a direct link and noticeable, and it has to be at least half the size of the largest agent or team contact information. Texas also has rules about linking the Information About Brokerage Services form and the Consumer Protection Notice, so we put both links in a Texas agent’s bio.
In Alabama, the qualifying broker or company name has to be in every post unless the company name is in the account name.
In North Carolina, the firm name goes in the post itself.
Some states go further. California, for example, requires your license number on every post.

You don’t have to memorize every state. Our default works everywhere we’ve checked: your brokerage name in every post, in the image and the caption, at least as large as your own name, with full disclosures in your bio. Build that into your templates on day one and you won’t have to think about it again. More in Does My Brokerage Name Have to Be on Every Social Post?

Two more traps:

“REALTOR®” is a trademark for members of the National Association of REALTORS®. Use it only if you’re a member, and use it correctly. See Using REALTOR® Correctly on Social Media.
Joining a team? A team name isn’t a brokerage name, and some states (Texas among them) require team names to be registered. See Real Estate Team Name Rules on Social Media.

Fix your bio before your first post Your profile bio is where your full brokerage name, phone and any required links live. If someone clicks through from your announcement post, the bio is the first thing they see. Get it right, have your broker look at it if they’re willing, and then start posting.

Make the announcement post

Once your license is active and you’re with your brokerage, announce it. This is one of the most-seen posts you’ll ever make, because everyone who knows you wants to congratulate you.

What works:

A real photo of you. Not a logo, not a stock image. A good headshot or a natural photo at your new office.
A short personal story. Why real estate, why now, what you’re excited about.
Your brokerage name, as your state and broker require.
A soft ask. “If you or anyone you know is thinking about buying or selling, I’d love to help” is plenty.

Post it to your Business Page, and share it to your personal profile by hand. Your personal profile is where your sphere actually is, and an announcement shared there to friends is natural. Just keep your brokerage name on it, because it’s still advertising.

Then reply to every comment. Congratulations comments are the start of dozens of conversations. Thank people by name.

Want to post consistently without doing it? Done-for-you social media for agents and brokerages. You approve every post; we build and schedule it.

See how it works

Days 31 to 60: Post Without Listings

Most new agents freeze here, because they think real estate content means listings. It doesn’t.

Things you can post with zero listings:

What you’re learning. “This week I learned what an option period is and why buyers care.” Your sphere finds that genuinely interesting, and it shows you’re serious.
Local content. Restaurants, events, school news, local businesses. This gets shared more than anything about real estate.
Plain-English answers. The questions friends are already asking you: “Should I wait for rates to drop?” (answer carefully and generally), “What does a buyer’s agent actually do?”
Open houses you host for your broker or team, with the listing agent’s permission. Hosting is one of the best things a new agent can do, and promoting it gives you real content. Never post another agent’s listing without permission. See Posting Another Agent’s Listing on Social Media.
Behind the scenes. Training, a property tour, a broker caravan. See Behind-the-Scenes Real Estate Content.
You. A real photo of you working in your market. People refer people.

Aim for three posts a week. That’s enough to stay visible without running out of ideas. We explain the reasoning in How Often Should Realtors Post on Social Media?

Days 61 to 90: Build the System

By now you’ve posted for a month and seen what your sphere responds to. This is when you turn it into a system, before your first deals make you too busy to think about it.

Plan a month at a time. One sitting, one calendar. Weekly planning dies the first week you’re busy. See Real Estate Social Media Calendar.
Use a scheduler. Batch the month and let it run.
Build an evergreen bank. Ten or fifteen tips and local posts that work any time, for weeks that fall apart.
Plan your first deal posts. When your first listing or closing happens, you’ll want a Just Listed or Just Sold post ready. Get your client’s permission, keep the address and price out unless your client asks and your MLS and state allow it, and never post financial or closing-figure details. See Just Listed Post Ideas and Just Sold Posts That Don’t Overshare.
Start tracking sources. Put a lead source on every contact in your CRM from the beginning. See How to Measure Social Media ROI as a Real Estate Agent.

Mistakes New Agents Make

Announcing before the license is active. Wait.
Leaving the brokerage name off, or putting it in tiny type under a big personal logo.
Copying a top producer’s feed. You don’t have their listings yet. Post what’s true for you.
Opening every platform at once. Two channels done well beats five abandoned ones.
Using listing photos you don’t have rights to. The photographer or listing broker owns them. See Who Owns Real Estate Listing Photos?
Posting daily for three weeks and quitting. Steady wins. See Why Agents Quit Posting (and How to Stay Consistent).

Want to post consistently without doing it? Done-for-you social media for agents and brokerages. You approve every post; we build and schedule it.

See how it works

When You’d Rather Not Do It Yourself

We love working with brand new agents and seasoned agents alike. Some new agents enjoy building their feed, and they should. Others would rather spend those hours on the phone with their sphere and hosting open houses, which is the right priority in year one.

If that’s you, our done-for-you service builds and schedules a monthly calendar of posts with your brokerage name built into every template. A Freedom VA does the work, you approve every post, and nothing unapproved goes out. We connect your accounts for you, and if you don’t have a Business Page or Instagram Business account yet, we can set those up for a fee. We don’t reply to comments or DMs; those conversations are yours, and in year one they’re gold. Packages are on the Social Media Management service page, and the bigger picture is in Social Media for Real Estate Agents: The Done-for-You Guide.

Tell everyone you know, then keep showing up. That’s most of it.

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Frequently Asked Questions

When should a new real estate agent announce their license on social media?

After your license is active and you’re officially with your sponsoring brokerage. Before that, you aren’t able to offer real estate services, so an announcement that sounds like advertising can get you in trouble. Ask your broker for their announcement guidelines and include the brokerage name as your state requires.

Do new agents have to put their brokerage name on social media posts?

Yes, in some form. Every state treats real estate social media as advertising. Some states let the brokerage name sit on your profile one click away, and others want it in each post. Putting your brokerage name in every post’s image and caption satisfies every state we’ve checked.

What should a new real estate agent post without listings?

Your learning, your market and your community. Post about what you’re learning, local businesses and events, plain-English answers to common buyer and seller questions, open houses you’re hosting for your broker or team (with permission), and real photos of you at work.

Should a new agent use a personal profile or a business page?

Both, for different jobs. Keep your personal profile for friends and family, and create a Facebook Business Page for your real estate posts. Scheduling tools can’t post to personal profiles, and a Page gives you insights and keeps your business posts organized.

Social Media for New Real Estate Agents: The First 90 Days

Table of Contents

Before You Post Anything: Two Rules