Social Media
Done-for-You vs DIY Social Media for Real Estate Agents
An honest comparison of doing your own real estate social media versus paying for done-for-you posting: time, cost, control, …
Author · The Closing Table
Al Bunch
Writes about Agent ResourcesSocial MediaContract to CloseTC ServicesAdvertising ComplianceTC Career
Latest articles
Recent writing on The Closing Table.
Social Media
Hiring a VA for Real Estate Social Media
How to hire and manage a virtual assistant for real estate social media: what to hand off, what to keep, how to give access …
Social Media
Facebook Business Page vs Personal Profile for Realtors
Should a real estate agent use a Facebook Business Page or a personal profile? Why schedulers can't post to profiles or Groups, …
Social Media
How Brokers Supervise Agent Advertising Without Approving Every Post
How real estate brokers can supervise agent social media advertising without personally approving every post: templates, …
Social Media
Brokerage Social Media Policy: What to Put in It
A section-by-section outline of what a real estate brokerage social media policy should cover: scope, required disclosures, …
Social Media
Does My Brokerage Name Have to Be on Every Social Post?
Whether your brokerage name has to appear on every real estate social media post depends on your state. Here's how the in-post and …
Social Media
Fair Housing on Social Media: Words, Photos and Targeting to Avoid
How the Fair Housing Act applies to real estate social media: wording, photos and ad targeting. Principles and examples for agents …
Social Media
Just Listed Post Ideas and Captions That Stay Compliant
Just Listed caption ideas, photo, carousel and video ideas, and the compliance checks every listing post needs: brokerage …
Social Media
Just Sold Posts That Don't Overshare
Just Sold post ideas and captions for real estate agents, with what to leave out, how to get seller and buyer permission, how to …
Social Media
Turning Transaction Milestones Into Social Media Posts
How to turn each real estate transaction milestone into a social media post: what to post, what never to post, client permission, …
Social Media
How Much Does a Social Media Manager for Realtors Cost?
What real estate agents actually pay for social media help, from scheduling software to agencies, what drives the price, and the …
Social Media
The Brokerage Social Media Playbook
A practical playbook for social media at real estate brokerages: what the brokerage should post, how to supervise agent …
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