Social Media
Client Testimonial Posts and the FTC Rules
How the FTC's Endorsement Guides (16 CFR 255) and its Consumer Reviews and Testimonials Rule (16 CFR 465, effective October 21, …
Author · The Closing Table
Al Bunch
Writes about Agent ResourcesSocial MediaContract to CloseTC ServicesAdvertising ComplianceTC Career
Latest articles
Recent writing on The Closing Table.
Social Media
How to Promote an Open House on Social Media
How to promote an open house on social media: a seven-day posting plan, caption ideas, Clear Cooperation and MLS timing, fair …
Social Media
Closing Day Social Media Post Ideas
Closing day social media post ideas for real estate agents: keys photos with client permission, what to keep out of the frame, …
Social Media
How to Write a Monthly Real Estate Market Update Post
How to write a monthly real estate market update post for social media: which numbers to use, where to get them, how to cite your …
Social Media
Under Contract and Pending Post Ideas
Under contract and pending post ideas for real estate agents: caption ideas for listing and buyer sides, what never to reveal, …
Social Media
Does Social Media Actually Generate Real Estate Leads?
An honest look at whether social media generates real estate leads: what NAR's 2025 Technology Survey found, why most social …
Social Media
How Often Should Realtors Post on Social Media?
How often real estate agents should post on Facebook, Instagram, LinkedIn and Google Business Profile, why consistency beats …
Social Media
Google Business Profile for Real Estate Agents
A practical guide to Google Business Profile for real estate agents: eligibility questions for individual agents and home-based …
Social Media
Instagram for Realtors: Setup, Bio and Compliance
How real estate agents should set up Instagram: Business vs Creator accounts, linking Instagram to a Facebook Business Page for …
Social Media
How to Choose a Social Media Scheduler as a Real Estate Agent
How real estate agents, teams and brokerages should choose a social media scheduling tool: platform support including Google …
Social Media
Is Outsourcing Social Media Worth It for Agents?
A straight look at whether real estate agents should pay someone to handle social media: the math on your time, what one closing …
Social Media
What a Real Estate Social Media Manager Actually Does Each Month
A week-by-week look at what a real estate social media manager does: building the content calendar, getting your approval on every …
Your next file
Go sell. We've got the paperwork.
Email your next executed contract and we'll take it from there, or call and we'll walk you through onboarding in fifteen minutes.